Commercial Insurance Marketing Manager
General Search & Recruitement
Commercial Insurance Marketing Manager
Northern Virginia/Maryland
(Ideal location: Fredericksburg to the north)
Job Description:
Our client seeks a highly qualified commercial underwriter who will become a Commercial Insurances Marketing Manager upon joining their team. The ideal candidate will have a strong commercial underwriting background and possess a combination of marketing skills and field underwriting experience. They will also consider senior underwriters who are ready to transition into a full-time marketing role.
Responsibilities:
- Develop and execute marketing strategies to promote our commercial insurance products and services.
- Identify target markets and customer segments to effectively position our offerings.
- Collaborate with the sales team to develop marketing campaigns and materials.
- Conduct market research and analysis to identify trends, competitive landscape, and opportunities for growth.
- Provide training and support to the sales team regarding our commercial insurance products and underwriting guidelines.
- Build and maintain strong relationships with clients, brokers, and other stakeholders.
- Stay updated on industry trends, regulatory changes, and emerging risks in the commercial insurance sector.
- Monitor and analyze marketing campaign performance, adjusting as necessary to achieve desired results.
- Collaborate with underwriting teams to ensure marketing strategies align with underwriting goals and guidelines.
- Represent the company at industry events, conferences, and networking functions.
Requirements:
- Strong commercial underwriting background is required.
- Previous experience in marketing or a demonstrated understanding of marketing principles.
- Field underwriting experience is highly preferred.
- Knowledge of multiple lines of commercial insurance, not limited to one specific line (e.g., Auto).
- Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
- Proven ability to develop and execute marketing strategies that drive results.
- Strong analytical and problem-solving skills to assess market trends and identify opportunities.
- Ability to adapt to changing priorities and work in a fast-paced environment.
- Prior experience in the insurance industry is essential, preferably from a carrier background.
- Bachelor's degree in business, marketing, or a related field is preferred.
Location:
The ideal candidate should be in Northern Virginia or Maryland.
While the preferred location is Fredericksburg or areas to the north, living in Maryland is also acceptable.Top of Form
Salary: Up to $135,000-$140,000 (base salary)
Benefits: Company car provided, potential sign-on bonus